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The group's fifth studio album, The E.N.D. ("The Energy Never Dies"), was released on June 9, 2009. "Boom Boom Pow" was released on February 22 online and March 30 on iTunes. It became the group's first song to reach #1, where it remained for 12 weeks, on the Billboard Hot 100, peaking at #1 in Australia, in Canada, and in the UK. The album has a more electro-hop beat rather than the usual hip hop/R&B feeling of their previous albums. The album entered the number one position on the Billboard 200 for the publication's week ending June 27, 2009, selling 304,000 copies during the week ending June 14, 2009.