The E.N.D. is more than just a new sound for BEP, says will.i.am. He describes the album’s title as not about anything ending at all, but about the transformation of energy at a tme of change. “We are in the middle of a really defining time right now,” he says. “It’s the end of the traditional era of how we experience and consume music and media. It’s the end of the stereotype that we could never have a black President. It’s the end of the usual ways of receiving information. But it’s also the beginning of a whole new cultural birth. So the title, The E.N.D. is not just about a new Black Eyed Peas sound but a celebration that change is happening.”